Elco Super 8 Projector

• "Elco Super-8 projector. New York. A special in-store promotion campaign utlizing the new Elco Super-8 cassette projector, is playnig a major role in helping to push "Don't Embarrass the bureau", a new book about the FBI, to the top of bestseller lista round the country. The book, published by Bobbs-Merrill, was written by Bernard F. Conners, a former special agent with the Bureau. It  spotlights bureaucratic red tape within the FBI. And also takes a close look at the late J. Edgar Hoover. The videocassette promotion, according to James Grau, president of MaxiVision, and executive producer of the film, has resulted in an initial sale of 20,000 copies of the book, as well as an unprecedented climb to the bestseller list of the Chicago Herald-Tribune. The videocassette promotion complements a large scale advertising and promotion campaign in key newspapers and book supplements. It is a sixminute color documentary about the book, and, according to Grau, introduces the autor, and shows historical footage of the FBI from its beginning to Hoover's death. Also included is a statement from the author's appearance on the NBC "Today" show, in which he called on President Nixon to stablish a blue-ribbon panel to investigate the Bureau with a view towards restructuring the organization. Grau disclosed that the decision to use the Elco Super 8 mm cassette projector was based on the unit's capacity to deliver an image on self-contained screen. The unit utilizes continuous play cartridges which can be inserted and replaced without threading and rewinding. The promotion was developed by Grau in conjunction with Robert Garthwaite, and Off Network Productions, and producer and user of the videocassette technology". Billboard, The International Music-Record Newsweekly, July 1, 1972, pages 29-30.